The Marketing Technique Popping Up on Your Patio: Umbrella Advertising
Now that more Americans are dining outdoors on patios and pedestrian-friendly streets, businesses are turning to unexpected advertising techniques. One of those is the patio umbrella.
Consider the number of potential customers who walk past or drive by your patio each day. When you emblazon your patio umbrellas with your logo, they see that you have a safe, outdoor location for drinking and dining.
Along with showcasing your outdoor dining experiences, a customized umbrella also offers necessary shade and a cozy atmosphere. You can up your umbrella game by adding Edison lights to draw attention to them when the sun starts to set.
But, how do you get your logo on your patio umbrellas?
Wine-n-gear is a unique supplier of everything you need to market your restaurant, tasting room, and patio dining area. Along with customized patio umbrellas, we offer a full collection of gear for tasting rooms, restaurants, and corporate gifting.
This under-utilized marketing technique works as it shows that your restaurant is open and that you care about your customer’s safety and well-being.
Our outdoor patio umbrellas are nine feet in diameter. They come in solid Pantone colors, and your customized logo prints for free. Each umbrella comes on weather-resistant Sunbrella fabric.
How to show off your patio umbrellas?
To increase exposure to your patio umbrellas, use them in more places than the patio. If customers wait outside, consider adding cozy seating with a patio umbrella strategically placed for shade and marketing.
Your host could also have a stand outside with a patio umbrella near the front entrance. When the weather cools, you could bring your patio umbrellas inside and pop them open to add ambiance with more Edison lights and other festive, hanging decor.
If your restaurant or tasting room participates in local fairs, use the patio umbrellas at your booth. Potential customers will see your logo and appreciate the shade. Don’t forget to check out our full collection of affordable, high-quality, wine-related gear for fairs and other special events.
Another fun way to spread the word is an umbrella giveaway. Your umbrellas could pop up in backyards in your town, offering more opportunities for people to see your logo.
You could also share your umbrellas with other organizations that want more outdoor activity. For example, you could partner with your local library by donating an umbrella and a patio table to create an outdoor reading area.
Contact wine-n-gear to place your order today.
If you have any questions about adding logo umbrellas to your patio, our customer service representatives at Wine-n-Gear are available to help you. We offer free shipping and speedy turnaround so you can start showing off your logo right away.